Five-time EMMY® award-winning producer Shawne Duperon has helped thousands of business owners, entrepreneurs, non-profits, authors and corporations from across the globe get outrageous free publicity.

Using free publicity marketing tactics, print strategies, and newsroom relationship building techniques and more, Shawne unveils the critical steps that must be put in place to boost your free publicity marketing efforts.

Please note that a lot of the skills you'll learn are applicable in how you approach clients, suppliers and anyone with whom you want to do business. 
In this content rich all day workshop, Shawne spills the beans and shares media secrets to catapult your sales and create profitable results for your business or organization. You’ll be exposed to the inside track that attracts reporters, producers and assignment editors to cover your story for free and how to keep them coming back for more!

Here’s what you’ll learn:

•     Seven broadcasts blunders to avoid

•     Planning an event the media will clamor to attend

•     Pitching a sweeps story

•     Becoming a news source the media adore

•     Piggybacking off of national stories

•     The best times to call the newsroom...when experienced PR folk would
       NEVER call

•     The worst times to call...call during this time and you'll lose all your credibility

•     The most powerful way to follow up your pitch that gets you on air

•     Creating your niche and specialty in your industry

•     The best times of day to pitch

•     How to dissipate cynicism when you pitch

•     Shifting your beliefs about media that will make you more attractive to reporters
       and producers

•     How to attract loving, kind and committed reporters

•     The biggest difference between print and broadcast

•     Five "musts" on every press release

•     Navigating the newsroom's chain of command

•     How to find and create relationship with the all-powerful "Queen Bee" in every
      TV newsroom

•     Who reports to whom and who decides what gets on the air

•     How many people in the same newsroom should receive your identical story
      pitch—and why

•     The one month when you stand the best chance of getting onto TV 

•     How to find the assignment editor's hot button and hit a home run 

•     The best way to pitch TV news people who are busy, busy, busy

•     The one person in the newsroom who will welcome your pitch with open arms

•     The secret weapon you can use time and time again to get the newsroom's
       attention

•     The same secret weapon that works wonders as a thank-you

•     How to sound credible by talking the language of the TV newsroom 

•     The two best days of the week to piggyback your story idea onto national studies

•     How many times to call before it's way too much

•     The "formula" for the perfect story that'll have newsrooms running to your office

•     How to piggyback off holidays and seasonal events...these are things the media
      MUST cover

•     Hot topics assignment editors love...pitch these and you're as good as on the air

Shawne knows her stuff and makes the day fun, engaging and interactive.

She’s worked in news for 10 years and has traveled the globe for the likes of World Business Review. You’ve watched Shawne on ABC, NBC and PBS and you have seen her featured in USA Today, The Washington Post and the Chicago Tribune to name a few.  You've even heard her as the voice in radio commercials for OnStar.

Take your marketing and media coverage to staggering heights. During this one-day event you will create access to media like before. You will never see media the same again and you will leave with a new level of innovative marketing mastery. The interactive workshop is perfect for everyone, regardless of your media expertise. You simply go to the next level. It’s time to supercharge your sales, your branding, and your media marketing strategies to attract more media, more prospects and more profitable results.

Prepare to be supplied with news room content that will set you up to get free publicity for life! When you leave this seminar, you will have tangible skills to begin pitching the next morning.

If you've taken Shawne's course before and would like to repeat it,
please contact us for a special rate. 

If you would like to save $25 on your own ticket and/or earn money promoting this event, sign up as an eventbrite affiliate or email me and I'll invite you to be an affiliate. 

This course is usually offered in the US for $247 per person. 

REGISTER NOW!

Delta Calgary South
135 Southland Drive SE
Calgary, Alberta
Canada

Saturday, April 18, 2009 from 8:00 AM to 5:00 PM (MT)

Handler Inc. & Calgary Marketing Club

Handler Inc. PR & Marketing